Data is super important. It allows you to track, record and improve on the content you are publishing and how to gain more interest based on what content has the most engagement.
Today, I share with you how to use Instagram Analytics, how to record the information provided and then how I use the information to create better and more engaging content.
This post is perfect for anyone who is starting out blogging or with a Instagram Business Account who are looking to expand and improve their content.
How to Use Instagram Analytics:
If you have a Business Profile on Instagram, you will be able to click ‘view insights’ on any of your posts and swipe up on the little tab that pops up.
The information this swipe up tab provides is your hub when it comes to what posts are performing better than others. The information provided is as follows:
How many Likes
Amount of Comments
If anyone has saved your post
Amount of People your post has reached
Interactions which could be = profile visits, website or email clicks, any new followers
Discovery which lists again how many people you have reached along with impressions which is broken down into how many impressions from home, hashtags and profile
As you can see, Instagram provides you with a wealth of information for how each individual post is doing and it also summaries it by weekly comparisons on the insights tab in the menu settings.
Now we have all this information, we need a strategy in order to record it…
How to Record Your Analytics:
I has recently been using Excel to record the information provided by my analytics. I have included a dummy summary below of what my spreadsheet looks like and how I would fill it in based on the information that I have.
I have auto summed some cells to create an average per column so I can see what the average amount of likes or impressions there were each month and to work out from that which pieces of content performed better than others.
To make it easier to read, I will also use different colours so I can clearly see at a glance which posts performed below, on or above average.
Once you have recorded all the relevant information that you want to track, now is the time to reflect on the information provided on how to create better content.
How to Use Analytics to Improve on Your Content:
Using the colour coding system, I will then sieve through my Instagram account and see what actual posts did well and analyse them.
Did these posts have a longer caption than others? Did they have more hashtags than other posts therefore resulting in more reach? Was a variety of different hashtags used to reach different audiences?
From this, I will then complete some external analysis and see what topics are trending or most popular in order to fit my content around these in order to gain more interest.
Some ways in which to do this is to complete a simple google search, search on Pinterest, use Instagram again to see what is trending, any national days that month that support your content etc.
It is super important to be constantly reviewing and revising your content. Social media and interests are changing constantly therefore it is key to stay on top of your topic field and adapting your content to meet the ever changing demand.
I hope this posts has been useful for you and given you a greater insights on how you can improve and develop your content in the future. Let me know in the comments how else you record your content and what software you use to track your analytics.
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